How to Grow Organic Traffic: 31 Tips from a 15-Year Content Editor

By Yogi


You may wonder how to grow organic traffic? When it comes to increasing organic traffic to your website, there are several strategies that can be employed to achieve this goal. In this article, I will share some effective methods that can help you grow organic traffic to your website.

By optimizing your website for search engines, utilizing social media, guest blogging and backlinking, and utilizing email marketing, you can significantly increase the organic traffic to your website.

Optimize your website for search engines

Keyword research

Keyword research is the foundation of any successful SEO strategy. By identifying the right keywords for your website, you can attract the right audience to your content. I recommend using tools like Google Keyword Planner (free), SEMrush (paid), or Ahrefs (paid) to identify relevant keywords with high search volume and low competition.

I personally use the phantom keyword research technique with SEranking. This tool proves to be a more budget-friendly option compared to SEMrush and Ahrefs, while still providing a robust set of features.

More detail about the phantom keyword research and real-life application can be found here.

On-page SEO

On-page SEO involves optimizing your website's content and HTML source code to improve its search engine rankings. This includes optimizing meta tags, headings, and image alt tags, as well as ensuring that your content is well-structured and easy to read.

For WordPress users, leveraging plugins such as Yoast SEO or RankMath SEO can assist in proper setup. Moreover, LinkWhisper can streamline the process of establishing internal links, saving you valuable time.

Quality content

Creating high-quality, relevant, and engaging content is crucial for attracting organic traffic to your website. By consistently publishing valuable content that addresses the needs and interests of your target audience, you can improve your website's visibility in search engine results pages.

Personally, I rely on WriteAny, a premium writing tool, to help me write great content at scale and rank effortlessly on search engines.

Koala is also a good choice for general blogging; however, my preferred tool for creating SEO-optimized content and incorporating free product tables, especially when promoting my Amazon affiliate links, is WriteAny.

Apply our special discount code BETA10OFF to enjoy 10% off on any plan of WriteAny!

Utilize social media

social media marketing

Share content regularly

Social media platforms like Facebook, Twitter, and LinkedIn can be powerful tools for driving organic traffic to your website. By sharing your content regularly on these platforms, you can reach a wider audience and attract more visitors to your website.

You may add free and paid WordPress plugins such as Revive Old Posts to automate this process. Otherwise, you can consider great social media scheduling tools like ContentStudio, Hootsuite or Buffer. I have been using ContentStudio for years!

Engage with your audience

Engaging with your audience on social media can help you build a loyal following and drive more organic traffic to your website. Responding to comments, asking questions, and participating in discussions can help you establish a strong online presence and attract more visitors to your website.

If you do not have time, you may consider to hire a VA (virtual assistant) on platforms such as Fiverr and PeoplePerHour to help with social media management.

Guest blogging and backlinking

Guest blogging and backlinking

Write guest posts for other websites

Guest blogging is a great way to build backlinks to your website and attract more organic traffic. By writing high-quality guest posts for reputable websites in your niche, you can increase your website's visibility and attract more visitors.

Since I don't have enough time to write content myself and run outreach campaigns, I use great guest post and link building services from DFYweb – best bang for your bucks! You just need to send them a quick note with bullet points, and they will turn it into a link chest for you.

Building backlinks from authoritative websites is essential for improving your website's search engine rankings and attracting more organic traffic.

You can achieve this by creating valuable content that other websites will want to link to, as well as by reaching out to relevant websites and asking them to link to your content.

One of my top recommendations is to initiate a digital PR campaign once your website has accumulated a substantial amount of content. Through this cost-effective PR service by DFYweb, you can secure coverage on esteemed media outlets such as The Associated Press, NBC, ABC, Bloomberg, Google News, and more.

Utilize email marketing

Utilize email marketing

Build an email list

Building an email list is essential for driving organic traffic to your website. By capturing the email addresses of your website visitors, you can stay in touch with them and drive more traffic to your website through targeted email marketing campaigns.

In the initial stages with a small number of email subscribers, you might consider free email marketing solutions like Mailchimp's free plan. As your email list grows, transitioning to Amazon SES can be a cost-effective choice.

Send out regular newsletters

Sending out regular newsletters to your email list can help you keep your audience engaged and drive more organic traffic to your website.

By sharing valuable content, promotions, and updates with your subscribers, you can encourage them to visit your website and explore your offerings.

31 Tips To Grow Your Organic Traffic (IN SHORT)

ways to grow organic traffic
  1. Quality Content: Create high-quality, valuable, and relevant content for your audience.
  2. Keyword Research: Identify and target relevant keywords in your content.
  3. Long-Tail Keywords: Incorporate long-tail keywords for niche targeting.
  4. Content Optimization: Optimize your content for search engines, including meta tags and headers.
  5. Mobile Optimization: Ensure your website is mobile-friendly for a better user experience.
  6. Page Speed Optimization: Improve website loading times for better search rankings.
  7. User-Friendly URLs: Create clean and user-friendly URLs for easy navigation.
  8. Internal Linking: Link relevant pages within your website to improve navigation and SEO.
  9. External Linking: Include reputable external links to boost credibility.
  10. Social Media Sharing: Share your content on social media platforms for wider reach.
  11. Email Marketing: Utilize email campaigns to drive traffic to your website.
  12. Guest Blogging: Contribute content to other websites in your niche with backlinks to your site.
  13. Influencer Collaboration: Partner with influencers to expand your reach.
  14. Responsive Design: Ensure your website design adapts to different devices.
  15. Video Content: Incorporate engaging videos to capture and retain audience attention.
  16. Regular Blog Updates: Consistently publish fresh content to keep your audience engaged.
  17. User Reviews: Encourage and showcase positive user reviews on your website.
  18. Local SEO: Optimize your website for local search if applicable to your business.
  19. Google My Business: Claim and optimize your Google My Business profile.
  20. Schema Markup: Use schema markup to provide additional context to search engines.
  21. Social Proof: Display social proof elements like testimonials and user-generated content.
  22. Interactive Content: Include quizzes, polls, and interactive elements to engage users.
  23. Podcasting: Start a podcast to reach a broader audience.
  24. Content Syndication: Share your content on platforms like Medium or LinkedIn.
  25. Webinars: Host webinars to showcase expertise and attract an audience.
  26. Community Engagement: Participate in online forums and communities related to your niche.
  27. Answer Questions: Address user queries on platforms like Quora or Reddit.
  28. Competitor Analysis: Analyze competitors to identify areas for improvement in your strategy.
  29. Update Old Content: Refresh and update outdated content to keep it relevant.
  30. Analytics Monitoring: Regularly analyze website analytics to identify trends and optimize strategies.
  31. Local Partnerships: Collaborate with local businesses or organizations for cross-promotion and shared audiences, boosting your visibility within the community and attracting local organic traffic.

Conclusion on How to Grow Organic Traffic


By implementing the strategies outlined in this article, you can significantly increase the organic traffic to your website. By optimizing your website for search engines, utilizing social media, guest blogging and backlinking, and utilizing email marketing, you can attract more visitors and grow your online presence.

Remember, growing organic traffic takes time and effort, but the results are well worth it in the long run.

FAQs on How to Grow Organic Traffic

  • How can we increase organic traffic?

    1. Use long-tail keywords. 2. Consider influencer marketing. 3. Leverage on-page SEO. 4. Find and remove non-performing content. 5. Become a guest blogger. 6. Create video content on YouTube. 7. Promote your content on social media. 8. Answer questions on Google's People Also Ask.

  • What is the best source of traffic for organic traffic?

    Organic traffic comes from search engines and their organic search results. Other sources include direct traffic, email, and social media.

  • How to increase organic traffic 2023?

    1. Use the right keywords. 2. Find keyword ideas from competitors. 3. Update your content strategically. 4. Include ‘related keywords'. 5. Write the right number of words. 6. Promote your content. 7. Increase engagement with copywriting tips. 8. Write better titles.

  • What contributes to organic traffic?

    Organic traffic comes from unpaid sources such as search engines like Google, Yahoo, or Bing.

Originally posted 2023-12-04 08:50:03.

About the author

Meet Yogi, the insightful author and resident digital nomad expert at! With a passion for exploring the world while working remotely, Yogi has embarked on a transformative journey as a digital nomad. Through firsthand experiences, Yogi has embraced the nomadic lifestyle and successfully blended work with wanderlust.



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